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Location: Arkadelphia, Arkansas

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Panasonic Viera TH-37PX60B 37" HD Freeview Plasma TV with Panasonic Cabinet Stand

As the worlds largest and leading manufacturer in plasma technology, Panasonic demonstrates its commitment to excellence with the launch of the new HD ready PX60 series, incorporating Freeview , Panasonics revolutionary V-Real technology and highly convenient, unique HDAVI control.

Vieras V-Real Technology
V-Real is the collective name for Panasonics innovative picture-enhancing technologies. Proud to produce Vieras key devices in-house from processor to driver to panel Panasonic ensures the very best in plasma performance. The V-Real processor processes the raw video signal it receives, outputting an incredibly high-quality signal recognised by the driver.

Crisp and clear images made possible with V-Real
The PX60 range includes a new digital processing chip-set which processes the HD video signal in its original condition, without down conversion. Meanwhile, the Digital Re-Mastering Processor up-converts standard definition video signals to provide highly expressive images with exceptional detail.
Thanks to V-Real Gamma Control, maximum 11.5 bit video processing makes it possible to reproduce an outstanding 29 billion colours with 3,072 equivalent steps of gradation. The picture noise and black blocking that occur with insufficient gradation is suppressed even in scenes with intimate detail, resulting in rich texture to even the finest movie details.

Bright and beautiful colours made possible with V-Real
Panasonics V-Real technology offers vibrancy and richness to blacks and colours. The Advanced 3D Colour Management System achieves precise control based on 3D management in the colour difference plane and brightness directions. Colour, brightness and luminosity are independently detected to produce the optimal quality in each, resulting in reproduction of colours that are bright and beautiful.
Panasonics Contrast Management System optimises the contrast by matching it to the images in each scene. Instead of losing gradation by making part of the image too bright or too dark, this new technology applies just the right amount of contrast correction for each part of the scene.


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