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Product Manager - Plant/Designer Floral
Location: Carle Place, NY
Position Type: Full-Time
Summary
The Product Manager - Plant/Designer Floral will develop and manage high appeal, differentiated, notable products specifically in our plant and designer floral categories, focusing on signature products that support the 1-800-FLOWERS.COM brand strategy as well as working to drive the product development process end to end focusing on driving revenue, achieving gross margin and EBITDA targets and maximization of profit and revenue return through Web site merchandising.
Responsibilities
* Joint responsibility with Merchandising Operations to achieve gross margin and EBITDA targets for the 1-800-FLOWERS.COM brand.
* New Product development:
* Shop the market — attend trade fairs, evaluate the competition and understand where the trends are in product, style and color, specifically to the plant and floral businesses
* Focus on \"New to the world\" products — showing cutting edge style, innovation — in plants and designer floral areas
* Drive the process end to end
* Opportunity Identification
* Opportunity screening and sizing
* Development of business case
* Revenue
* Gross Margin
* EBITDA
* Market Research
* Pilot testing, etc. to determine feasibility
* Development and implementation of launch plans for new items
* Post launch performance analysis and refinements
* Product Management
* Seamless working relationship and joint accountability with Merchandising operations to optimize demand forecast and fulfillment of demand as well as reducing wastage in the plant and designer floral category
* Maximize revenue and profit between all categories and within the good, better, best strategy by continuously rationalizing marginal performers and identification of products and marketing strategies to replace revenue
* Drive higher margins through the utilization of purchase net for sourcing and procurement of goods — containers, plant material and floral.
* Package development — working with marketing ops on the actual presentation of the gift in both plant and designer floral
* Bring to life the positioning of \"Your Florist of Choice\"
* Develop product specs based on winning, new product concepts to guide PurchaseNet, Vendor Relations and BloomNet and hold them accountable for procurement, fulfillment and coverage targets.
* Collaborate with Marketing Operations / planning in development of demand forecasts, launch and post launch inventory to support sales plans. Guide Merchandising Operations in refining forecasts on a weekly / monthly / quarterly basis based on trends. Approve final reforecast.
* Pricing optimization through testing and analysis
* Monthly training plan for gift advisors on top 10\'s each month
* Website Merchandising
* Maximize profit and revenue return on Web site real estate
* Maximize results of feature positioning through monthly re-merch process on welcome and individual channels through the use of best sellers and key items
* Analyze metrics and report on performance — utilization of all appropriate tools, CoreMetrics etc., and make decisions / recommendations based on the data
* Coordinate feature placement with Merchandising Ops to ensure inventory is sufficient to support the placement
* Maximize key collections to feature best sellers to drive revenue and gross margin dollars
* Monitor SKU performance and category performance on the Web site. Continue to update product placements to optimize performance.
* Constantly review competition
Qualifications
* 7+ years of demonstrated product development/buying, product management and brand building success.
* Bachelor\'s degree in horticulture or the equivalent in related experience.
* Excellent knowledge of fresh flower varieties, blooming plants as well as foliage plants.
* Strong quantitative skills required. Ability to develop plans, capture data, analyze data, summarize findings and implement initiatives.
* Proven track record in maximizing revenue, gross margin and EBITDA.
* Strong written and verbal communications required. Ability to present analysis to various audiences (detailed and executive summaries)
* Detail-oriented, highly organized and ability to solve problems with confidence
* Ability to work in a fast paced, highly collaborative environment, multi task and participate in team based planning process.
* High level of proficiency in Excel, Word and PowerPoint. Experience in a database a plus.
To Apply:Send your Cover Letter and Resume, including salary history, to:
Human Resources at
One Old Country Road
Suite 500
Carle Place, NY 11514
E-Mail:

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