Brand manager

Ad Details

Location:

Description

job title brand manager
autoreqid 96785br
job family marketing & advertising
job category full-time
job classification experienced/established
division abbott nutrition products division
shift first
relocation assistance within country
overview
at abbott, we provide the perspectives and experience necessary to translate science into real solutions for patients in over 130 markets worldwide. actions and decisions will affect attainment of proudct line financial goals and objectives.
. previous or current expeirence with an hcp (or business to business) sales role
. proven success building share/sales on a business that leverages similar downstream business model.
skills/experience requirements .
. manage the develpoment of markteing and sales aid/promoitonal materials for field sales to effecitvely promote and sell the proudct.
additional considerations
. the infant formula business is a $1.1 billion brnad and is the market leader in the category. manaegment.
. lead cross functional project teams focused on execution of programs, initiatives and/or strategies.000 employees are doing work that matters, today, abbott\'s nearly 90.
. manage and coordinate internal markteing research including use of retail data services such as neilson. mba preferred
.
education requirements ba/bs degree in markteing. manage promotional materials to establish product branding and messaging.mba strongly preferred due to the business complexity and straetgic focus of the position.innovative thinkers who are passionate about the work they do, abbott employees are representative of the diversity of the patients we strive to serve every single day across the globe.through our diverse healthcare businesses, we connect people and potential in ways that no other company can.must possess a bs/ba degree and have clinical experience as a registered dietitian or neonatal nurse practitioner.
. analyze and report periodic financial performance including sales revenue and profit margin. we believe that diversity drives innovation,
eeo statement:
at abbott.
. create and implement marketing programs to support a designated product line(s).
. demonstrated effective leadership competencies.
. provide strategic commercial input to the development of assigned product(s).the brand manager is resposnible for managing and implementing short and long term business tactics and strategies to effectively support commercialization, profit margin and business plan objectives for assigned neonatal product(s).
. collaborate with internal and external stakeholders to achieve objectives.
. 3-5 years of progressively responsible marketing product/brand management experience in eihter helath care/otc marketing; or conusmer pacakged godos marketing; or a combiantion of the two.
. devleop and exeucte natoinal product eductaion, publiaction and promotional actiivties to effectively commuincate the strategic positoining and lifeyccle development of proudcts to custmoers.
mjaor responsbiilities:
responsible for implementing and maintaining the effectiveness of the quality system.
. strong analytical skills including business and financial management.project management and ap&g (advertising, promotions & gratis) budget administration, additional responsibilities include strategy development, marketing/business plan development, financial management.financial and budget management experience and skills
.
. ability to collaborate with cross-functional teams to attain business objectives.collaborate with market and consumer insights team to obtain and assess research and/or survey data.
accountability / scope:
commercial marketing- incumbent is accountable for developing and executing strategic and tactical objectives associated with driving product sales including p&l. oh
employer of choice
through numerous local, national and international accolades,
significant work activities & conditions continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
percent of travel 0 - 20 %
country united states
state/province ohio
site location columbus, abbott is regarded as an employer of choice for our commitment to workplace excellence.
. relatable industry experience.
. present product and marketing programs to sr.
. drive product positioning and competitive selling strategies as well as providing leadership in managing the logistics, market share and revenue of the product.
. administer ap&g budget.
discover a world of opportunities at abbott.
. demonstrated success and leadership in project management.
job description primary function / primary goals / objectives:
the brand manager, will work on the largest business within the abbott nutrition portfolio.
. design and execute advertising and promotion plans.strong communication and presentation skills.lead and grow, with challenging opportunities and work that makes a difference, our employees are given the tools to succeed.public affairs, these groups include external customers and consumers, logistics, marketing and executive management and external vendors or agencies, manufacturing, regulatory affairs, r&d, field sales.