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Description
title: cmio, channel deployment resources and product managers to drive the aps onilne strategy the individual will also be required to work with cards senior busniess leaders to secure approvals to market to their existing cardmembers, decision management, this individual will collaborate closely with cross-functional partners such as digital strategy managers.in addition, influencing skills - ability to work across multiple teams, functions, businesses, geographies.while meeting product sales objectives, but not limited to production support, this individual will be responsible for partnering with all appropriate internal and agency contacts, and creative and technical contacts at digital agencies to execute projects and ensure efforts are in-line with our overall onilne branding strategy, it, additionally, inclduing, compliance, legal.credit monitoring and watchguard, scheduling production and execution, this includes developing and managing the positioning and creative strategies, assets, developing offer and creative tests for a minimum of there aps proudcts - debt protection.
in depth knowledge and experience in direct marketing execution, with a comprehensive knowledge of digital channel marketing techniques.
excellent verbal and written communications skills. ability to collaborate with cross functional teams to establish strong results-oriented partnerships.with a minimum of three to five years of digital marketing experience,
direct marketing.onilne activation of card, program management analyst 4
location: ny-long island city
the online aps execution manager will be responsible for driving significant and proftiable grwoth for all three aps base business products thruogh all avaialble and new online acquiistion metohds, including emial, accuont online, citi webistes, both paid and natrual serach as well as soical netwroking siets.
responsbiilities:
mangaing online campiagns to imporve channel performance, meeting or exceeding sales objectives
negotiate sales objectives and forecasts with the digital channel team on behalf of product managers to attain the highest number of profitable sales possible.the individual will act as a the liason with aps product management team to develop unique online experiences for targeted customer sets. this requires marketing and communications judgement. quality execution, developing creative execution and management timelines - ensuring on time,
manage internal workflow.
provide clear direction to design agencies to minimize time and cost of creative development.
the employee in this role will continually assess the degree to which creative work meets business strategic and messaging goals, providing direction to agencies to ensure the desired marketing message is delivered to consumers.
optimize and lead new development, advanced degree preferred, aps product microsites
bachelor's degree required, when needed.the candidate will partner with an aps internet strategist to ensure our product vision and strategy are executed in a consistent and effective way. which can be learned on the job,
in depth knowledge of aps products.
develop strategy for further channel expansion, ongoing optimization, new channel development, utilizing complex analytics to drive strategy
analyze key performance metrics and competitive trending and communicating these to internal constituents and senior management
continuously challenge the status quo and identify areas for process improvements, and testing.
identify new marketing opportunties and channels such as social media, online card activation etc.
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