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Description

Content Manager
Location: Carle Place, NY
Position Type: Full-Time
Reports to: VP, Creative
Summary
Manage and oversee all 1800Flowers.com branded content/copy development. Manage all web content and projects related to the website. Write, edit, and proofread new content. Lead and direct both staff and freelance writers. Assist in developing brand tone and voice. Insure all content in all media channels meets brand tone and voice standards. Generate content strategy and ideas for partnerships and new content development.
Responsibilities
* Developing content strategy based on business objectives and customer needs
* Determining projects\' overall content requirements and potential content sources
* Developing innovative solutions for content presentation, including content management, workflow, and maintenance
* Creating taxonomies and metadata frameworks for grouping and tagging content
* Ensuring content conforms to Search Engine Optimization best practices
* Developing, overseeing and editing development of all branded content including interactive marketing, email, web and catalog product copy, print advertising, social media, and mobile marketing.
* Developing and enforcing brand tone and voice guidelines for all 1800Flowers.com and Martha Stewart content/ copy
* Insuring all marketing/ ad copy utilizes interactive marketing + advertising best practices
* Developing naming conventions, including product naming
* Supervising all staff and freelance copywriters, while serving as an inspiring writer on the team.
* Concepting and brainstorming with marketing team
* Passionately writing about flowers for a female target audience!
Supervisory Responsibility
* Senior Copywriter
* Copywriter
* Freelance copywriter
Education and/or Experience
* Extensive experience with content management systems, digital asset management, databases, usability principles, and SEO best practices
* 5+ years experience in creating/writing content for Web or other digital media
* Degree in related field, such as English, journalism, advertising, or communications
* 5+ years experience writing for the web
* Experience managing staff copywriters
* Advertising and/or web design agency experience preferred
* Experience with retail advertising preferred
* Proven ability to write for a female retail audience
Skills
* Advanced proficiency in the MS Office Suite, Visio, and Power Point
* Excellent oral and written communication and presentation skills
* Management and team building skill
* Excellent concepting, editing, and copywriting ability
* Thorough understanding of how to communicate effectively in a digital environment
* Fabulous team brainstorming ability
* Record of implementing interactive marketing, advertising best practices
Independent Action
Supervising all staff and freelance writers. Developing and enforcing brand tone and voice guidelines for both 1800Flowers.com as well as Martha Stewart. Independently editing all marketing email, affiliate marketing, catalog and web product copy. Creating content strategy documentation.
Special Requirements of the Position
Online portfolio of advertising writing samples
To Apply:Send your Cover Letter and Resume, including salary history, to:
Human Resources at
One Old Country Road
Suite 500
Carle Place, NY 11514
E-Mail:

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