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Title Product Marketing Engineer - Power Components
Req Number 10-00214
Location WI, NewBerlin -ABB WGlendale Dr - AP - BU4128
Regular/Temporary
Employment Full-Time
Function Marketing
Division AP
Business Unit Control Products
Company ABB Inc.
Req Description JOB PURPOSE AND REPORTING STRUCTURE:
The position reports to the Product Manager for Control Gear within the Control Products Business Unit and would have responsibility for one of the following product lines ? Power Components, Soft Starters & Enclosed Controls, or Pilot Devices.
The position will require the candidate to develop and maintain marketing collateral, assist with pricing and promotion strategies, analyze competitive products and market conditions, and track product profitability.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
? Development, implementation and maintenance of pricing and promotional strategies coordinating information using consistent integration for both hard copy and electronic versions.
? Identify and evaluate business planning; budgeting, forecasting, and Product Life Cycle management for assigned product.
? Analyze the profitability of the assigned product and understand the financial contribution to the overall business unit.
? Apply in-depth market, customer, industry, application and technical knowledge to prepare marketing development requests and project approval requests for product development projects (new, line extensions, enhancements and cost reductions) in alignment with existing products.
? Assists in identifying and conducting on-going competitive analysis and regularly communicating relevant information throughout the organization.
? Interface with sales, marketing, and customers to understand customer requirements and needs as they pertain to the assigned product line.
? Maintains all product specific sales and technical literature.
? Develop presentations and demonstration materials to support sales of company products including customer visits, road shows, and trade shows.
? Lead or participate on cross-functional teams to ensure the continuous, on-going improvement of methods, processes, productivity and quality, while reducing costs.
Education Bachelors degree
Interpersonal Skills Strong communication skills
Work Experience Requires a bachelor?s degree in Engineering, Business, Marketing or a related area and/or 5 to 8 years of progressively responsible experience with hands on responsibility for both project management and marketing.
Diversity in ABB ABB is an equal opportunity employer and does not discriminate by race or gender or age or creed or national origin.
Applicant Qualifications Applicants must be legally authorized to work in the United States.
This position is currently accepting applications.

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